Bottled water sales fueled by desire for immortality

A fear of dying plays a role in people buying bottled water, even though they know it may not be good for them or the planet, a recent study has found. The study suggests that most bottled-water advertising campaigns target a deep psychological vulnerability in humans, compelling them to buy particular products.
The research team analyzed data drawn from the content of bottled water campaigns, websites, photographs, and videos. They also examined how anti-bottled water campaigns have trouble competing with corporate bottled water messaging. An article about the research is published in Applied Environmental Education & Communication (News Item University of Waterloo, 1 February 2018).
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