USA: FTC cracks down on misleading and unsubstantiated environmental marketing claims

The Federal Trade Commission (FTC) has announced six enforcement actions, including five that for the first time address biodegradable plastic claims, as part of the agency’s ongoing crackdown on false and misleading environmental claims. All of these cases are part of the FTC’s program to ensure compliance with the agency’s recently revised Green Guides. The Commission publishes the Guides to help businesses market their products accurately, providing guidance as to what constitutes deceptive and non-deceptive environmental claims.
The FTC has also posted a new blog for consumers to help them understand the issues surrounding biodegradable plastics claims (News Item FTC, 29 October 2013).
Click here for the news item.
Click here for the revised Green Guides (195 kB).
Click here for the blog.

This news item is also included in our monthly overview, the NVC Members-only Update. If you have any questions, please contact us: info@nvc.nl, +31-(0)182-512411.