The future of Retail Ready Packaging (RRP) to 2021

According to a new report by Smithers Pira, global retail-ready demand reached a total of 30.5 million tonnes of material in 2015 and was worth $62.8 billion. The market is expected to grow on average by around 4% annually across 2016–2021, reaching 38.7 million tonnes of paper and plastic materials and a value of $82.0 billion in 2021, at constant 2016 prices.
Shorter print runs are seen as a key factor driving the market, as more retailers and brand owners are looking to promotional marketing. These promotions result in unpredictable demand for packaging in general – including RRPs – creating a premium on short runs and quick response to orders (News Item Smithers Pira, 19 October 2016).
Click here for the news item.
Click here for more information about the report.

This news item is also included in our monthly overview, the NVC Members-only Update. If you have any questions, please contact us: info@nvc.nl, +31-(0)182-512411.