Food & Beverage industry focus on brand protection

An infographic, produced by PMMI, provides a visual snapshot of the issues facing processors around brand protection and some potential solutions. The infographic is based on data from PMMI’s 2016 Brand Protection and Product Traceability market research report.
The infographic reflects the current technologies impacting brand protection ranging from new packaging that monitors food freshness by touch to the growth in the use of RFID for internal tracking and cold chain monitoring, as well as the use of mobile phone apps allowing consumers to authenticate products. The supply chain is also being impacted by the increase in food recalls (News Item PMMI, 28 March 2017).
Click here for the news item.
Click here for the infographic (1.09 MB).
Click here to download an executive summary of the 2016 PMMI report (2.42 MB).

This news item is also included in our monthly overview, the NVC Members-only Update. If you have any questions, please contact us: info@nvc.nl, +31-(0)182-512411.