Visiongain: Digital packaging and labelling market forecast 2014-2024

The world market for digital packaging and labelling will reach $8.02bn in 2014. Digital solutions in packaging are correlated with the need to rapidly respond to opportunities arising from fast-evolving retail market trends, with brand owners constantly seeking methods to reduce costs and lead times.
The future will be driven by the need to produce short print runs economically, as packaging buyers continue to search for ways to engage with customers using innovative methods. Digital printing techniques also allow for on-demand printing and the variable data capability of digital presses also allows for versioning and personalisation, as well as rapid response of short runs.
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