Packaging for care products - Effect of visual–spatial elements

Researchers of the University of Twente NL studied the impact of 3 visual–spatial elements portrayed by packaging design in the context of purchase behaviour of care products: 1) Containment, the extent to which elements on a package are encapsulated by a visual container, 2) Distance, the relative distance among visual elements presented, and 3) Common region, the extent to which visual elements are represented within the same region or are visually separated. They found that “common region” was most influential, showing that a sense of visual separateness between mother and child had the most negative impact. An article about the research is published in the International Journal of Design.
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