Packaging design for milk with increased concentration of melatonin

Researchers at the Universidade Estadual do Sudoeste da Bahia (UESB) in Brazil studied the packaging design for the packaging of milk with increased concentration of melatonin. Three factors were selected for the assembly of packaging: packaging design, name and informative text.
Twelve packaging designs were created and presented to 144 consumers who were asked to assess purchase intent of each package. The researchers found that the preferred packaging would be blue with stars and packaging design of milk pouring, named milk night and would include informational text. An article about the research is published in the Journal of Candido Tostes Dairy Institute.
Click here for the article (1.30 MB, in Portuguese with an English summary).

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