Tetra Pak Index 2018 - Online grocery shopping
Online grocery shopping is growing at a double-digit rate, while traditional stores are being reinvented, merging together into an omnichannel where consumers expect to be able to buy whenever, wherever and however they choose, with the smartphone as their compass. Smart packaging technologies based on unique digital codes will take both online and off-line grocery in exciting new directions during the next few years, says the Tetra Pak Index 2018.
The index highlights the four key trends shaping the growth of online grocery: 1) Convenience, 2) Sustainability, 3) Personalisation & uniqueness and 4) Technology & performance (News Item Tetra Pak, 27 June 2018).
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