Preventing waste by improving packaging has positive effect on brand

Are packaging and food waste related? That is the question experts discussed during the inspiration meeting of the NVC Netherlands Packaging Centre. Experts from the food retail and packaging branch spoke with each other about the role packaging plays in optimising the use of its contents. Manufacturers think in volumes and most consumers are unaware of the waste.
Do designers keep the prevention of food waste in mind when they design packaging? Steven de Cleen is clear about that: “Manufacturers don't take it into account. They want to sell as much of their product as possible”. But we conclude: preventing waste by improving packaging has a positive effect on the brand.
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