Cartoon characters help children choose healthy food

Researchers at the University of Bari Aldo Moro in Italy studied the role of cartoon characters in making fruit and vegetables more appealing to pre-schoolers. Kindergarteners (5-6 years old) were asked to select the tastiest food. They could choose between fruit and vegetables, presented both with and without a sticker showing an image of their favourite characters, and branded salty and sweet snacks in their traditional packaging without cartoon pictures. They found that characters deeply influenced children's choices in favour of healthy food, including in those children who were averse. An article about the research is published in the International Journal of Markets and Business Systems.
Click here for an abstract of the article.

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