Role of communication for biodegradable packaging

Faced with various life cycles of different types of packaging, consumers need to know about their environmentally correct destination. Communication can be central to achieve this goal. There is confusion with the symbols used on packaging labels, as many people do not know what can and cannot be recycled.
Researchers at São Paulo State University (UNESP) in Brazil studied the communicational aspects directly related to bioplastic packaging and how the communication function in packaging can contribute to providing relevant information to consumers, to minimize the problem of improper disposal. An article about the research is published in the Journal of Applied Packaging Research.
Click here for the article (1.37 MB).
Click here for more information about the NVC Project PUMA: the end of packaging as an environmental issue.

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