Retail and e-commerce - November 2018

Improving the sustainability of e-commerce and packaging
Almost a quarter of consumers are still opening goods ordered online that are overpacked according to a survey by Macfarlane Packaging. Overpacking remains a current focus and major challenge for retailers as they balance the need to ensure their product arrives undamaged while managing customer demands for more sustainable packaging. Full details of the survey results can be found here. You can download the report after filling in your details.
A new market study from Smithers Pira (“Future of Sustainable E-commerce Packaging to 2023”) shows that the total volume of sustainable packaging materials in e-commerce will be $32.9 billion in 2018, up from $28.2 billion in 2017. In the summary you can read more about the research.

Country reports on e-commerce: China and the rest
The Ecommerce Report China 2018 provides a brief overview of the state of ecommerce in China.You can download the report for free after you have registered on the website. The Global B2C Ecommerce Country Report 2018 provides a brief overview of the state of ecommerce in the world. This report includes ecommerce trends, facts and figures, and offers insights into the global ecommerce market. You can download the report for free after you have registered on the website. Both reports were published by the Ecommerce Foundation.

Marketing and consumer insights in retail
ESKO has published a new report “Packaging and the Digital Shopper: Meeting Expectations in Health & Beauty”. The study finds that sixty-three percent of shoppers foresee purchasing more health, beauty, and personal care products online in the next 18 months. The study reveals what 3,000 shoppers in North America, Western Europe, and Asia want from the packaging of these products. If you are interested in the report, fill in your details and it will be sent to you by e-mail.
Online FMCG growth will accelerate four times faster growth than offline sales in the next five years, says Nielsen in their study “Future Opportunities in FMCG E-commerce”. The report identifies 10 key drivers that explain current FMCG e-commerce success in 34 markets globally. You can download the report after filling in your details. Nielsen (in Dutch) also expects the market share of online ordering and delivery in food retail (including fresh food) in the Netherlands to exceed 5% on average of the total food retail sales by the year 2020.
NVC members receive this information with all the relevant links in the monthly NVC Members-only Update. If you have any questions, please contact us: info@nvc.nl, +31-(0)182-512411.