Retail and e-commerce - April 2022

Developments in retail
According to ING (in Dutch), online sales have accelerated in the Netherlands during the corona pandemic. Not only in the B2C market, but certainly also in the B2B market. The expectation is that the transition to an omni-channel revenue model in the wholesale sector will continue in the coming years.
The study (In Dutch, 1.88 MB) 'Online shopping and COVID-19: the effects on mobility and transport' by the Kennisinstituut voor Mobiliteitsbeleid (KiM) (in Dutch) shows that, due to the corona pandemic, in the coming years Dutch consumers will order goods, groceries and meals online significantly more often than before 2020. After the pandemic, the amount of online shopping will remain approximately the same as in 2020 and 2021. Home delivery of meals and online purchases are expected to decrease only slightly compared to the past two years.

Sustainability in e-commerce
On 21 April 2022, Sanne van der Molen held a speech entitled ‘An approach to optimize the e-commerce shipment of individual bulk packs for horse feed’ as part of her master assignment at the University of Twente. Chairman of the assessment committee was prof. Roland ten Klooster who holds the NVC Chair Packaging Design and Management.
In the Green Last Mile (E-Pack) project, VIL (in Dutch) in cooperation with fifteen companies, will develop a uniform calculation tool that will help web shops, logistics service providers and consumers to make sustainable choices.

Reusable packaging
On 31 March 2022, Irene Hesseling held a speech entitled ‘From single-use to reuse: development of a decision support tool for FMCG packaging’ as part of her master assignment at the University of Twente on behalf of the NVC. You can find the results in the report (10.86 MB) and the decision support tool (4.06 MB).
On 7 April 2022, Rick Koetsier held a speech entitled ‘A broad study in the field of sustainable food chains, focused on food dispenser development‘ as part of his master assignment at the same university. Chairman of the assessment committee for both assignments was prof. Roland ten Klooster who holds the NVC Chair Packaging Design and Management.

Consumer behaviour
Adobe has published a report on online shopping behaviour and preferences and how they have changed. 58% of shoppers surveyed say they are more likely to switch or stop using a brand if what they do or say goes against values that are important to them. In the end, purpose and personalisation are key to keeping online shoppers coming back. Consumers also visit websites more often before buying. You can download the report after filling in your details.
 

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