Rabobank: Meat packaging technologies to create opportunities for the European meat sector

New packaging and processing technologies are extending the shelf-life of fresh and processed meat. According to a new Rabobank report, “Meat Packaging to Extend Shelf Life”, benefits include: expanded geographical sales coverage, better margins, lower environmental costs of meat consumption and product premiumisation.
While consumer preference for fresh over frozen to date has limited sales to mostly regional markets, this could now be changing. Expanding the target market, by addressing consumer trends, improving price/quality positioning or widening the export range to new markets, could hold the solution for European meat producers (Press Release Rabobank, 24 June 2014).
Click here for the press release.
Click here for the Rabobank Theme-update for the meat sector in the Netherlands (317 kB, in Dutch).

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