Experience based packaging design for sport nutrition

02 July 2018

On 19 July 2018 Andrea Garcia Negerete will hold a speech entitled ‘Experience Based Packaging design for Sport Nutrition: framework and application for Vifit Sport’ as part of her master assignment.
For her research she studied the basic “non-nutritional interactions” between athletes and sports nutrition products, by investigating the product qualities needed to provide better packaging formats that could improve the eating experiences of their users. A packaging proposal was designed for Vifit Sport that enhances the satisfaction of the athletes by targeting the pragmatic requirements, but also embracing the hedonic quality attributes (Website University of Twente).
Click here for more information about the Master Assignment of Andrea Garcia Negerete.
Click here for more information about the NVC Chair Packaging Design and Management at the University of Twente.

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