Online retail spending in China growing to 46% of total

China is experiencing a fundamental shift in the way consumers shop and in how the shopping experience fits into the online and in-store services provided. Mintel reveals that business-to-consumer (B2C) online retail will reach 60%+ of total e-commerce sales in 2017, with mobile online retail making up 80%+ of the B2C retail category.
Per capita online retail spend will grow to 46% of total spend by the end of 2017. Total B2C and consumer-to-consumer (C2C) online retail sales are expected to reach RMB 6.4 trillion (€824 billion) by year-end 2017, having grown at a compound annual growth rate of 38% since 2012; growing nearly fivefold in value in 5 years (Press Release Mintel, 9 November 2017).
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