Study shows consumer appetite for IoT packaging

An in depth study into connected products in the home and the opportunity it offers brands reveals the practical applications of the Internet of Things (IoT) that consumers will actually welcome into their homes.
The study reveals that connected packaging that delivers extra consumer value is most appealing. 62% find the idea of a product which alerts you or reorders itself when about to run out appealing and 58% find the idea of a product reminding you when it is about to reach its expiry date appealing. Consumers are willing to passively share data – 62% agree that connected products can collect data if they get something of value in return (News Item PackagingNews, 10 May 2016).
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