Research: kids who know packaged and fast food brands weigh more

In a study researchers at the University of Oregon (UO) USA found that how well young children can link different food items with specific brands as they are learning about food is an indicator that weight issues are brewing. The study also suggests that regular exercising fails to offset undesired food choices.
The two-study project tested children on their knowledge of brands and ability to identify items, shown to them with pictures, that originated from specific fast-food restaurants, breakfast cereals, candy, chips and carbonated soft drinks. All the children were 3-5 years old. An article about the research is published in Appetite (News Release UO, 2 July 2014).
Click here for the news release.
Click here for an abstract of the published article.

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