Research: Fruit and vegetable claims misleading

Consumers are being misguided about the amount of fruit and vegetable content they are consuming in processed foods and drinks. Research reveals that Australian food companies are squeezing the truth when it comes to fruit and vegetable claims on their packaging.
Almost half (48%) of the packaged fruit and vegetable-based products surveyed made fruit and vegetable claims on the packaging, despite some having as little as 13% fruit content. Less healthy products were actually more likely to carry fruit and vegetable claims than healthier products. An article about the research is published in Public Health Nutrition (News Release Cancer Council NSW, 11 December 2014).
Click here for the news release.
Click here for an abstract of the published article.

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