Omni-channel packaging to improve consumer experience

With the ongoing evolution toward omni-channel fulfillment, retailers are being challenged to provide customers with a seamless purchasing experience regardless of where the product is being shipped from. A white paper published by Pregis, a provider of protective packaging solutions, discusses the role protective packaging has on improving consumer experience, sales figures and lifetime value.
This whitepaper gives a brief overview of “inside the box” packaging for omni-channel applications and a list of data points that should be considered during the packaging decision making process. Considerations such as packaging aesthetics, cost, and the products liability to damage are discussed.
Click here to download the whitepaper (286 kB).
Click here for more information on the NVC E-course Packaging for E-commerce.

If you have any questions about this subject, please contact us: info@nvc.nl, +31-(0)182-512411. This item is also included in our monthly overview, the NVC Members-only Update.