New solution measures shopping intentions in physical stores

Researchers have developed a unique solution to measure in-store shopper's intentions. The implementation respects privacy - no identity information of shoppers is collected.
The patent pending solution uses very accurate imaging based on depth sensor technology that generates a 3D representation of the environment. Analytics methods provide accurate information on people behavior which, refined and fused with sales performance indicators, reveals the shopping intentions. The information can be used to improve the store sales operations and increase the appeal of specific brands. The solution has been tested in several pilots with more than 10 million visitors (News Item VTT, 30 November 2016).
Click here for the news item.

This news item is also included in our monthly overview, the NVC Members-only Update. If you have any questions, please contact us: info@nvc.nl, +31-(0)182-512411.