Negative messaging on unhealthy food makes you think again

05 June 2018

New research by the University of Melbourne and Cancer Council Victoria, published in both NeuroImage: Clinical, and Appetite, suggests that just like warnings on cigarette packaging, when it comes to junk food - the more graphic and negative the message the better. But they also found that positive imagery or negative text-only warnings can work too.
The research reinforces arguments that mandatory health warnings on unhealthy food could be an effective element of a comprehensive approach to improve diets and combat rising rates of obesity-related chronic diseases like diabetes, heart disease and some cancers (News Item University of Melbourne, 24 May 2018).
Click here for the news item.
Click here for the published article (791 kB).

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