Dutch people choose for products with quality mark

Quality marks play a role in the choice of food and drinks for six out of ten (61%) of Dutch people. Max Havelaar is the best known quality mark of the Netherlands. This is the result of the Smart Food Monitor, a market study by Multiscope performed among 7,000 Dutch people.
Quality marks for animal welfare are the most popular. Almost four out of ten (37%) Dutch people find these quality marks important. Three out of ten (32%) find quality marks for fair trade important. Additionally, over a quarter (27%) thinks quality marks about nature and environment are important. People often buy fresh products like meat and fish with quality marks (Press Release Multiscope, 20 October 2016).
Click here for the press release (in Dutch).

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