MWV Consumer Insights Study about takeout packaging

A study conducted by MeadWestvaco Corporation (MWV) and Pennsylvania State University reveals key insights into consumer preference and behavior regarding takeout packaging.
The findings suggest that brands can increase consumer satisfaction by offering their customers better protection against oil and grease. Research shows that 67% of consumers report they have had their clothes and/or cars stained by greasy takeout containers—and 32% of those affected say they would not return to the establishment where they received greasy containers. This presents an opportunity for brands to take their takeout packaging to the next level (Press Release MWV, 2 April 2015).
Click here for the press release.

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