Environment important in consumers’ purchasing decisions

In a global survey carried out for Tetra Pak, more than three-quarters of the participants claimed that environmentally sound packaging has an influence on the beverage brand they buy. The survey revealed a growing appetite among consumers for products that tick the right environmental boxes.
When asked about recent purchasing habits, two-thirds said they have bought environmental products, even when they cost more, while around the same proportion have avoided specific brands or items due to environmental concerns. Environmental factors were a considerably stronger influence in developing markets than in developed areas (News Item Tetra Pak, 21 July 2015).
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Click here for a summary of the report (9.04 MB).

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