Plain food/drink packaging could cause huge losses for brands

Due to concerns over the health impacts of smoking, plain packaging for cigarettes has already been introduced or legislated for in over half a dozen countries. Arguments continue over the efficacy of such policies, yet there are increasing calls for plain packaging legislation to be extended to other sectors to combat diabetes, obesity, heart disease, and alcoholism.
In a report published in December 2017, Brand Finance has analysed the potential effects of the global adoption of such a policy for 8 major brand owners in 4 categories: alcohol, confectionery, savoury snacks, and sugary drinks. The results indicate a loss to enterprise value of $186.7 billion.
Click here for the report (9.49 MB).

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