Love of the seas could be the key for plastic pollution solution

Tapping into the public’s passion for the ocean environment could be the key to reducing the threats posed to it by plastic pollution, a new report suggests. According to the researchers, working together across disciplines and sectors is necessary.
They suggest the public could potentially become motivated if powerful images were carried on everyday products, similar to that already being used on cigarette packaging. However, they warn that such ‘fear’ appeals cannot be seen as a complete solution and that any successful campaign would need to make people appreciate the problem and that they can play an important part in the solution (News Item University of Plymouth, 18 September 2017).
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