Labels new foods do not address needs elderly people

A study by AZTI researchers in Spain has revealed that there are more and more elderly people who are happy to accept new foods. However, these consumers insist that the new proposals should be similar to or evoke traditional products and flavours and, at the same time, be health-enhancing, have the right nutrient profile for their age, and be flavoursome.
The AZTI study revealed that the senior consumer cannot identify with the products currently available on the market. Specifically, the study revealed that the messages on the labels neither address their needs nor coincide with the perception they have about their own health (News Item AZTI, 30 October 2014).
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