Influence sustainability of packaging in purchasing decisions

The Hartman Group has published an infographic about the influence of the sustainability of the packaging in the decision of the consumer to buy a product. The infographic is based on the Sustainability: Transparency 2015 report. Consumers understand sustainable packaging primarily in terms of what happens to the packaging after they use the product at home. It is the familiarity with this back-end impact that influences purchase decisions. When asked what is most important when deciding which foods and beverages to purchase, more than half of the consumers name product safety/healthfulness (56%) and products that save money (51%). 22% say that minimal/eco-friendly packaging is important.
Click here for the infographic (644 kB).

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