Interpack article on packaging for cosmetics

Interpack 2017 will take place 4-10 May in Düsseldorf. In the period leading to the exhibition the organisation is publishing a number of technical articles. The sixth article, published 28 March 2017, is about packaging for beauty products.
Spending on cosmetics is rising year on year. According to a business report by L’Oréal, 2016 saw the global sale of cosmetic goods rise by 4% compared to 2015. However, this growth goes hand in hand with increased competition. When selecting packaging, brand and packaging firms therefore look for unmistakable brand design. Going hand in hand here are multi-sensory effects and special finishes that turn simple packaging into a real brand experience.
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