Infographic on improving the unboxing experience
An interesting infographic by Red Stag Fulfillment shows the anatomy of the ultimate unboxing experience and provides tips on how to ensure that the e-commerce customer has a positive experience when receiving the box with the purchased product inside at home.
Small but noticeable improvements, such as branded shipping boxes and hand-written notes, can turn an otherwise standard box into an event worth sharing on social media. Receiving packages by mail is currently a very impersonal experience. This consistency in unvarying package delivery leaves the door open for brands that can make for a memorable unboxing experience (News Item Red Stag Fulfillment, 11 December 2017).
Click here for the news item.
Click here for more information about the Live Online NVC E-course Packaging for E-commerce.
Click here for more information about the Trans-Log-Intermodal exhibition in Kalkar on 20-21 February 2018. The NVC team will answer all your questions on packaging for e-commerce at its stand.
Click here for more information about the NVC innovation project Web Retail Packaging.
This news item is also included in our monthly overview, the NVC Members-only Update. If you have any questions, please contact us: info@nvc.nl, +31-(0)182-512411.