How retail is preparing for booming private label sales

Grocery retailers face tremendous pressure to meet the needs of today’s informed, demanding and connected consumers in addition to intense competition. Amazon acquiring Whole Foods Market accentuates the strategic importance of investing in retailers’ own product lines and aggressive e-commerce start-ups sell Private Label products direct-to-consumer and shorten the supply chain by removing the need for a retailer.
A recently published research report examines how retail companies have prepared themselves to address booming Private Label sales – and additional ways they can adapt their strategy to the consumer and market to gain a competitive edge (News Item Trace One, 20 June 2018).
Click here for the news item and to download the report after filling in your details.

This news item is also included in our monthly overview, the NVC Members-only Update. If you have any questions, please contact us: info@nvc.nl, +31-(0)182-512411.