The mobility phenomenon and beverage packaging

Technological innovations have enabled us to do almost anything from anywhere. Our tastes and preferences for food and drinks have also evolved as a result of greater mobility. Instant access to information has also meant we’ve become more conscious of what we consume, how ingredients are sourced and how products are made.
SIG has identified 4 key criteria to help beverage manufacturers create successful on-the-go concepts: 1) Smaller, more practical packaging. 2) Pay attention to tastes, flavours and ingredients. 3) Adapt production to suit more compact packaging. 4) Be transparent. Reassure customers by integrating imprints or QR code to track ingredients (SIG News Item, 2 November 2017).
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This news item is also included in our monthly overview, the NVC Members-only Update. If you have any questions, please contact us: info@nvc.nl, +31-(0)182-512411.