Guide helps tackle problem of Unintentional Product Residue
INCPEN has produced a guide to help manufacturers, retailers and pack designers tackle the problem of Unintentional Product Residue (UPR), the waste in a pack which a consumer either can’t get out, or can’t be bothered to get out or doesn’t know is there. A study by Leatherhead Food Research identified the reasons why UPR occurs for a number of products widely used by consumers and the steps that producers should consider to prevent it. The guide highlights areas that should be taken into consideration early in the product development process including the nature of the product, the design of its packaging and how consumers use the product and its pack (Press Release INCPEN, 27 January 2016).
Click here for the press release (215 kB).
Click here for the guide (1.46 MB).
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