Grocery e-commerce sales growth set to eclipse offline

23 November 2017

Growth in the online FMCG sector is outpacing offline FMCG growth, with e-commerce sales growth set to surpass traditional retail sales growth within the next five years. While total FMCG retail sales growth currently sits at around 4% per annum, total retail e-commerce is predicted to grow by 20%, or an additional $2.1 trillion, by 2020.
These latest trends are compiled in a new report released by Nielsen, the What's Next in E-Commerce Report. The report illustrates that while FMCG has historically trailed many other categories such as electronics, mobile goods and travel when it comes to online spending, that trend is set to change in the coming years (News Item Nielsen, 1 November 2017).
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