EU online shoppers analysed by UPS

27 February 2018

The UPS Pulse of the Online Shopper Study evaluates consumer shopping habits from pre-purchase to post-delivery. The 2017 study is based on a comScore survey of more than 6,400 European online shoppers in six countries (France, Germany, Italy, Poland, Spain and UK).
Of European online shoppers 71% buy from countries outside their own, providing opportunities for retailers looking to expand their businesses. Top considerations when purchasing from retailers in another country include: payment security, clearly stating the total cost of the order, a clear returns policy, stating all prices in the shopper’s native currency and the speed of delivery (Press Release UPS, 5 February 2018).
Click here for the press release.
Click here for an executive summary of the report (4.44 MB).
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