EU: Frozen food sales to benefit from online grocery growth

Decades of growth in the leading food distribution channels have come to an abrupt end in most markets over the past few years. Rabobank believes the rise of new channels will provide exciting growth opportunities for frozen food manufacturers. Its latest report “Europe’s New Ice Age”, foresees growth opportunities for the frozen food market, with a base case scenario where frozen food will over-index overall food growth by almost 50% by 2030.
In leading online grocery regions such as France and the UK, frozen food accounts for a greater part of shoppers’ basket online than it does in store and this trend is unlikely to disappear (News Item Rabobank, 10 December 2014).
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On 21 January 2015 the NVC panel discussion “how e-commerce will change the way products are packaged” will take place during the Webwinkel Vakdagen 2015.

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