The effect of brand and caloric information on flavor perception and food consumption

Researchers at The College of William & Mary in the USA studied whether provision of brand and caloric information affects sensory perception and consumption of a food in restrained (n = 84) and unrestrained eaters (n = 104).
They found that although restrained and unrestrained eaters' perceptions are similarly affected by branding and caloric information, brands and caloric information interact to affect restrained eaters' consumption. This study reveals that labeling foods as low calorie may create a halo effect which may lead to over-consumption of these foods in restrained eaters.
An article about the research is published in Appetite.
Click here for an abstract of the article.

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