An analysis of packaging for FMCG

Researchers at the PES University in India analyzed the importance of packaging, how packaging features in the global market and the important parameters required in packaging of products. The research is also based on the creative and functional aspects involved in the packaging of products and how it affects the demand of fast moving consumer goods (FMCG). This research helps to evaluate and analyze the importance of innovative packaging.
The analysis is based on literature review of research articles, content from the internet related to packaging and the analysis and observation of selected FMCG. An article about the research is published in the Asia Pacific Journal of Research.
Click here for the article (397 kB).
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