An Affordance-based methodology for package design

The term affordance describes an object's utilitarian function or actionable possibilities. Product designers have taken great interest in the concept of affordances because of the bridge they provide relating to design, the interpretation of design and, ultimately, functionality in the hands of consumers.
The concepts related to affordances can reveal novel opportunities for packaging innovation. The article proposes a method by which packaging designers can purposefully consider affordances during the design process; explains this method in the context of a packaging-related case study; and measures the effect on package usability when an affordance-based design approach is employed (Packaging Technology and Science, 17 June 2014).
Click here for the abstract of the article.

This item is also included in our monthly overview, the NVC Members-only Update. If you have any questions, please contact us: info@nvc.nl, +31-(0)182-512411.