Impact packaging design on consumption: Economic assessment

Shoppers are exposed to more than 20,000 product choices within 30 minutes. Researchers at the American University of Science and Technology in Lebanon aimed to determine the effect of packaging design on consumer purchasing behaviour. The obtained results reflected that the packaging elements are very important and they do facilitate to a great extent the buying decision process of consumers.
The researchers found that the color can influence the purchasing behaviour and that the consumers value the information on the package. The packaging language was also found to be a significant element that affects buying behavior. An article about the research is published in Economics.
Click here for the published article (630 kB).

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