E-commerce over the border: opportunities for Dutch retailers
In 2015, e-commerce was good for 11% of all Dutch retail sales. In 2016, this has increased to 14% (Thuiswinkel.org). ABN AMRO has published a new report about how e-commerce is developing in the countries surrounding the Netherlands. Which factors influence the buying behaviour of consumers?
20% of export from the Netherlands goes to Germany, and 10% to Belgium. Therefore, the research is specifically aimed at these countries and at the United Kingdom and France. The following retail subsectors are discussed: Beauty and personal care; Fashion; Consumer electronics, Furniture & interior; Small domestic appliances and Toys (News Item ABN AMRO, 28 February 2017).
Click here for the news item (in Dutch).
Click here for the report (in Dutch, 3.33 MB).
Click here for more information about the NVC E-course Packaging for E-commerce.
Click here for more information about the NVC innovation project Web Retail Packaging.
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