Beverage: Influence colour and weight of packaging on perception

Scientists from Aarhus University in Denmark studied whether the weight and the colour of the receptacle influence the perception of, and liking for, carbonated beverages. 401 participants received the same beverage in four different receptacles (red or black, no added weight or heavier, and rated how much they liked the drink.
The results revealed a significant influence of the colour of the receptacle on perceived carbonation, with the beverages tasted from the red receptacles being rated as tasting more carbonated than when served in black receptacles. They also found a more complex interaction effect involving the weight of the receptacle. An article about the research is published in Foods.
Click here for the published article (1.24 MB).

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