DK: Communicating about SVHCs, big success consumer app

In April 2014, the Danish Environmental Protection Agency and the Danish Consumer Council launched an app to enable consumers to scan products for substances of very high concern (SVHCs). Consumers in Denmark have used the application almost 70 000 times, and awareness about chemicals in consumer products is growing.
The free app for mobile phones allows consumers to check whether a product contains hazardous substances on the SVHC List. By scanning a product's barcode, the app sends a request to the manufacturer. The manufacturer has to reply to the consumer within 45 days if the product contains SVHCs in concentrations of more than 0.1% of its weight (ECHA Newsletter, February 2015).
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