The 4 Rs in sustainable packaging for e-commerce

Ameripen has published a paper on the sustainability aspects of packaging (Packaging: At The Forefront of E-Commerce Growth & Sustainability). US retailers reported e-commerce sales of €200 billion in 2013. The 200 million US digital shoppers spend an average of €2,150 annually, up 25% since 2011.
Given that e-commerce typically bypasses purchasing at traditional stores and puts more packaging in the hands of consumers, doing a few simple things by them (nicknamed “the 4 Rs”) can ensure that the packaging materials do not end up in landfills. These are: Reduce and consolidate orders, Reuse packaging at home, Return packaging to shipping stores and Recycle cardboard and other materials.
Click here to download the report (1.64 MB).
On 27 January 2015 NVC will give the lecture Web Retail Packaging - The birth of a new industry paradigm during the 4th Annual Global Packaging Summit. As an NVC member you will receive a 10% discount.

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