Consumption habits of global 3-12 year-olds

According to a new report by Euromonitor, the total number of children aged 3–12 is expected to edge up by just 3% over the 2014–2019 period. As the young populations of developed markets become increasingly diverse in terms of culture, ethnicity and religion, marketers must be ready to incorporate multi-ethnic thinking into their core strategy, focusing on an inclusive, cross-cultural or total market approach.
Film, TV and games characters will continue to grab the attention of children worldwide. Therefore, character licensing and promotional tie-ins with the latest films will continue to be very popular marketing tactics for companies targeting this demographic.
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