Rabobank: Consumer trends driving new trends in packaging

22 October 2015

In recent years, the global packaging industry has seen strong growth. In its report, ‘Consumer trends define packaging hot spots’ Rabobank finds that much of this growth is being driven by five key consumer trends; premiumisation, convenience, online retailing, shelf-life extension and recyclability. Each of these trends have benefits for both packaging material and equipment makers.
These trends each have specific effects on the type of packaging and the type of material used to make it; the standard five being: flexible or rigid plastic, glass, paper, metal, or the combinations of paper, metal and film used in liquid cartons (News Item Rabobank, 30 September 2015).
Click here for the news item.
Click here for more information about the NVC Annual Members Meeting on 26 November. The theme of the Open Meeting is Into the future of packaging materials.

If you have any questions about this subject, please contact us: info@nvc.nl, +31-(0)182-512411. This item is also included in our monthly overview, the NVC Members-only Update.