Consumer perception of Victoria’s Secret perfume quality

Researchers at the University of Sam Ratulangi Manado in Indonesia analysed the influence of packaging functions (protective, promoting, storage and environmental friendly) on consumer’s perception of product quality. To do this they observed people who have purchased the perfume Victoria’s Secret body mist.
They concluded that promoting and storage have a significant influence on the consumer’s perception of product quality, whereas protecting and environmental friendly do not significantly influence the consumer’s perception of product quality. An article about the research is published in the Jurnal Riset Ekonomi Manajemen Bisnis Dan Akuntansi.
Click here for the article (449 kB).

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