Packaging tricks revealed

A new Which? investigation reveals 10 packaging tactics used by supermarkets and manufacturers to tempt consumers to buy products. Which? asked 7,855 members about their experiences with packaging and examined products in shops and on supermarkets’ websites.
The tactics that were uncovered include copycat products: Many supermarket own brand products borrow heavily from the look and feel of well-known brands, which can confuse consumers into accidently buying them. The researchers also found food products labelled as ‘light’ that may not be the healthy option many consumers think and fruit drinks where the main ingredient is missing from the name (Press Release Which?, 14 November 2014).
Click here for the press release.
Click here for the full results of the investigation (523 kB).

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