Novel ways of using cigarette packaging to communicate

Researchers at the University of Stirling in Scotland UK explored novel ways in which cigarette packaging, including cigarettes, can be used to communicate health risk and cessation messages. Each focus group was shown cigarette packs featuring Quick Response (QR) barcodes linking to stop-smoking websites; cigarette packs with audio messages and cigarettes displaying the warning ‘Smoking kills’.
The QR codes were viewed positively. The packs playing audio messages were viewed as embarrassing and annoying. The on-cigarette warning was considered a reminder of the health risks and off-putting. An article about the research is published in the International Journal of Mental Health and Addiction.
Click here for an abstract of the article.

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